Venmo: the middleman between money and relationships. Whether you’re still requesting your parents for rent money, paying your friends for damage control, or shooting your long-distance bestie some birthday cash, paying just got a whole lot easier. So, quit worrying about all the “I owe you’s” and enjoy the moment. Venmo’s got your back. Enjoy life, enjoy Venmo. 

The copy in this campaign best highlights those moments where Venmo had your back. That’s why for art direction I wanted to use to
typography and color to highlight these stories. 

The executions include posters, billboards, tweets and coasters.

Art Direction: Dino Rivano
Copywriter: Riley Kennon
Strategy: Madeline Ford

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